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DMCA Policy

Last updated: September 9, 2026

Tinklab Ltd, operator of Sweetly, respects the intellectual property rights of others and expects users of the Platform to do the same. Although Tinklab Ltd is a company registered in England and Wales, Sweetly is accessible to users in the United States, and we have voluntarily adopted the notice-and-takedown procedure of the U.S. Digital Millennium Copyright Act, 17 U.S.C. §512 ("DMCA"), as a framework for addressing claims of copyright infringement, in addition to applicable copyright law in other jurisdictions.

This policy describes how to submit a takedown notice, how a counter-notice works, and how we handle repeat infringement.

1. What This Policy Covers

This policy applies to claims that Content hosted on Sweetly — including photos, videos, live-stream recordings, profile images, or other material — infringes a copyright owned or controlled by the person submitting the notice. It does not apply to other types of complaints, such as reports of content involving a minor, non-consensual content, harassment, or impersonation, which should instead be submitted through the in-platform reporting tool described in our Terms of Service.

2. Who May Submit a Notice

A takedown notice may be submitted by the owner of the copyrighted work, or by an agent authorized to act on the copyright owner's behalf. If you are not the copyright owner but believe Content infringes someone else's copyright, you should encourage the rights holder to submit a notice themselves or authorize you to do so in writing.

3. Elements of a Valid Takedown Notice

To be effective, a notice of claimed infringement must be provided in writing to our Designated Agent (see Section 4) and must include substantially the following information, consistent with 17 U.S.C. §512(c)(3):

  1. A physical or electronic signature of the copyright owner or a person authorized to act on their behalf.
  2. Identification of the copyrighted work claimed to have been infringed, or, if multiple works are covered by a single notice, a representative list of such works.
  3. Identification of the material claimed to be infringing and information reasonably sufficient to permit us to locate it on the Platform, such as the specific URL or profile and content identifier.
  4. Contact information for the complaining party, including name, address, telephone number, and email address.
  5. A statement that the complaining party has a good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
  6. A statement, made under penalty of perjury, that the information in the notice is accurate and that the complaining party is the copyright owner or is authorized to act on the owner's behalf.

A notice that does not substantially comply with these requirements may not be actionable and may delay our ability to process your claim.

4. Designated Agent

Notices of claimed copyright infringement should be sent to our Designated Agent:

  • Attn: DMCA Designated Agent
  • Tinklab Ltd
  • First Floor Office, 3 Hornton Place, London, W8 4LZ, United Kingdom
  • Email: [email protected]

Notices sent to any other address or department may result in delay. We recommend submitting notices by email for the fastest response.

5. Takedown Procedure

Upon receipt of a valid notice, we will review it and, where it substantially complies with the requirements of Section 3, expeditiously remove or disable access to the identified material. We will make reasonable efforts to notify the Performer or user who posted the material that it has been removed or disabled and provide them with a copy of the notice, unless prohibited from doing so by law.

We aim to process complete and valid notices promptly, typically within a few business days of receipt, though the exact timeframe may vary depending on the complexity of the claim and the volume of notices received.

6. Counter-Notice

If you believe your Content was removed or disabled as a result of a mistake or misidentification, you may submit a counter-notice to our Designated Agent. To be effective, a counter-notice must include substantially the following, consistent with 17 U.S.C. §512(g)(3):

  1. Your physical or electronic signature.
  2. Identification of the material that was removed or disabled and the location where it appeared before removal.
  3. A statement, under penalty of perjury, that you have a good-faith belief the material was removed or disabled as a result of mistake or misidentification of the material.
  4. Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the applicable federal district court for the judicial district in which your address is located (or, if outside the United States, any judicial district in which Sweetly may be found), and that you will accept service of process from the person who submitted the original notice or their agent.

Upon receipt of a valid counter-notice, we will forward it to the original complaining party. If we do not receive notice within a reasonable time, generally ten to fourteen business days, that the complaining party has filed a court action seeking to restrain the alleged infringer from engaging in infringing activity relating to the material, we may restore the material, at our discretion, in accordance with applicable law.

7. Repeat Infringer Policy

In appropriate circumstances, and in accordance with applicable law, Sweetly will terminate or restrict the Account of a user who is determined to be a repeat infringer of the copyright, or other intellectual property rights, of Sweetly or third parties. A user who receives multiple substantiated takedown notices is subject to escalating consequences, up to and including permanent removal from the Platform.

8. Misrepresentation and False Claims

Submitting a takedown notice or counter-notice that contains materially false or misleading information may expose the submitting party to liability, including for damages, under applicable law, such as 17 U.S.C. §512(f) for knowing material misrepresentation. Do not submit a notice unless you have a good-faith basis to believe the material infringes your copyright, and do not submit a counter-notice unless you have a good-faith basis to believe the material was removed by mistake or misidentification.

9. Timelines Summary

StepTypical Timeframe
Acknowledgement of a complete takedown noticeWithin a few business days of receipt
Removal or disabling of identified material, if the notice is validExpeditiously upon review
Notification to the affected userPromptly following removal
Window to submit a counter-noticeNo fixed deadline, but prompt submission is recommended
Window for the original complainant to file suit after a valid counter-noticeGenerally 10-14 business days before restoration is considered

10. Contact

For any question about this DMCA Policy, contact our Designated Agent at [email protected] or in writing to Tinklab Ltd, First Floor Office, 3 Hornton Place, London, W8 4LZ, United Kingdom.